How It Works
Personalize
Personalize
Take a quick quiz to let us know your style and preferences.
We'll use your answers to match you with the most relevant labels—so your feed feels personal from the start.
Take a quick quiz to let us know your style and preferences.
Discover
Discover
Like what you see?
Swipe right to like.
Not your style?
Swipe left to pass.
Like what you see?
Swipe right to like.
Not your style?
Swipe left to pass.
Our custom Machine Learning algorithm will learn from your preferences and tune recommendations to find you pieces that reallly correspond to your style.
Our custom Machine Learning algorithm will learn from your preferences and tune recommendations to find you pieces that reallly correspond to your style.
Shop
Shop
Found something you fancy?
Swipe up to instantly add it to your favorite or order it straight away via our direct checkout!
Found something you fancy?
Swipe up to instantly add it to your favorite or order it straight away via our direct checkout!
Supporting Local Brands
Our Commitment
At Subline, we believe discovering clothing you feel good about shouldn’t be difficult. Our goal is to make it easier—and more enjoyable—for people to find brands that care about how things are made.
We highlight labels that take a thoughtful approach to design and production—brands that value quality, transparency, and long-term thinking. While sustainability looks different for every brand, we focus on those making steady, genuine efforts.
To help foster closer connections, Subline also prioritizes showing users brands based closer to them—making it simpler to discover and support creators nearby.
At side-label, we’re redefining how fashion is discovered and appreciated. Our mission is to make it easier—and more exciting—for shoppers to connect with the UK’s most creative independent labels.
We champion designers and small brands that craft unique pieces with purpose, character, and care. By highlighting makers across the UK, we’re not just supporting local businesses—we’re helping build a more diverse, human fashion landscape that values quality over quantity.
Whether you're discovering a new designer in Manchester or a hidden gem in Brighton, every brand on side-label reflects a personal story and a commitment to thoughtful creation.
What we look for in a Brand
Responsible Practices
We work with brands that take steps toward sustainability—whether through lower-impact materials, mindful production, or reducing waste where they can.
Quality & Craftsmanship
We feature labels that focus on making well-designed, lasting pieces—often in smaller runs and with attention to detail.
Fair Production
We prioritise transparency and fairness, whether items are made locally, in-house, or through trusted manufacturing partners.
Why It Matters
Choosing to support responsible brands is about more than just finding great fashion—it’s about making considered choices. Subline makes it easier to discover labels that care about how their clothes are made and who they’re made for.
Every order helps support brands doing things differently—focusing on quality, fairness, and thoughtful production over fast trends.
Why It Matters
Supporting independent UK brands means more than just discovering amazing fashion—it helps drive a more vibrant, creative, and resilient industry. You’re not just buying a product. You’re backing talent, originality, and the future of fashion made on a human scale.
F.A.Q.
What is Subline?
Subline is an AI fashion shopping app that helps you discover clothes effortlessly. By swiping on pieces look learns from your preferences and recommends items that you'll love. You can adjust the AI to find similar items or try something completely different!
How does Subline recommend products?
Using a state-of-the-art Machine Learning model, Subline continuously refines recommendations to match your style and goals. The more you interact with the app, the better it gets at curating your perfect wardrobe.
How do you choose brands?
We curate small to mid-sized fashion brands across Europe that are taking meaningful steps toward more responsible production. Whether it’s through sustainable materials, transparent sourcing, or well-made, long-lasting designs, we look for labels that care about how and why their clothes are made. Our aim is to highlight fashion that feels personal, considered, and a little different from what you’ll find on the big platforms.
Are there any fees?
The app is completely free with no commission fees. The prices listed reflect the store's online prices and all discounts are automatically shown to you and applied at checkout, therefore you know that you're getting the best deal.
Who ships items?
The corresponding store ships the items directly to you so there's no middleman and it ensures the best possible shipping experience. You can return items to the store you purchased them from, according to the store's return policy.
What is Subline?
Subline is an AI fashion shopping app that helps you discover clothes effortlessly. By swiping on pieces look learns from your preferences and recommends items that you'll love. You can adjust the AI to find similar items or try something completely different!
How does Subline recommend products?
Using a state-of-the-art Machine Learning model, Subline continuously refines recommendations to match your style and goals. The more you interact with the app, the better it gets at curating your perfect wardrobe.
How do you choose brands?
We curate small to mid-sized fashion brands across Europe that are taking meaningful steps toward more responsible production. Whether it’s through sustainable materials, transparent sourcing, or well-made, long-lasting designs, we look for labels that care about how and why their clothes are made. Our aim is to highlight fashion that feels personal, considered, and a little different from what you’ll find on the big platforms.
Are there any fees?
The app is completely free with no commission fees. The prices listed reflect the store's online prices and all discounts are automatically shown to you and applied at checkout, therefore you know that you're getting the best deal.
Who ships items?
The corresponding store ships the items directly to you so there's no middleman and it ensures the best possible shipping experience. You can return items to the store you purchased them from, according to the store's return policy.
Contact
subline
Off the Mainstream
Navigation
Legal
Terms & Conditions
Privacy Policy
Cookie Policy
Contact
contact@sublineapp.com
© 2025 Subline App. All rights reserved.
subline
Off the Mainstream
Navigation
Legal
Terms & Conditions
Privacy Policy
Cookie Policy
Contact
contact@sublineapp.com
© 2025 Subline App. All rights reserved.
subline
Off the Mainstream
Navigation
Legal
Terms & Conditions
Privacy Policy
Cookie Policy
Contact
contact@sublineapp.com
© 2025 Subline App. All rights reserved.