How It Works
Personalize
Personalize
Take a quick quiz to let us know your style and preferences.
We'll use your answers to match you with the most relevant labels—so your feed feels personal from the start.
Take a quick quiz to let us know your style and preferences.
Discover
Discover
Like what you see?
Swipe right to like.
Not your style?
Swipe left to pass.
Like what you see?
Swipe right to like 💚
Not your style?
Swipe left to pass ❌
Our custom Machine Learning algorithm will learn from your preferences and tune recommendations to find you pieces that reallly correspond to your style.
Our custom Machine Learning algorithm will learn from your preferences and tune recommendations to find you pieces that reallly correspond to your style.
Shop
Shop
Found something you fancy?
Swipe up to instantly add it to your favorite or order it straight away via our direct checkout!
Found something you fancy?
Swipe up to instantly add it to your favorite or order it straight away via our direct checkout!
Made for the UK
Our Commitment
At Subline, we believe fashion is a story worth discovering.
Our mission is to make it effortless—and inspiring—for shoppers to connect with the UK’s most creative independent labels.
We champion designers and small brands who craft pieces with character, purpose, and care. By highlighting makers across the UK, we’re not just supporting local businesses—we’re helping build a fashion landscape that values individuality over mass production, and quality over quantity.
From the hidden studios of Brighton to the new ateliers of Manchester, every brand on Subline carries a personal story—and a commitment to thoughtful creation.
At side-label, we’re redefining how fashion is discovered and appreciated. Our mission is to make it easier—and more exciting—for shoppers to connect with the UK’s most creative independent labels.
We champion designers and small brands that craft unique pieces with purpose, character, and care. By highlighting makers across the UK, we’re not just supporting local businesses—we’re helping build a more diverse, human fashion landscape that values quality over quantity.
Whether you're discovering a new designer in Manchester or a hidden gem in Brighton, every brand on side-label reflects a personal story and a commitment to thoughtful creation.
What we look for in a Brand
Independent Ownership
We partner with small and emerging brands—founder-led, design-driven, and rooted in vision and originality.
Quality & Craftsmanship
We curate labels that create with care: limited runs, enduring designs, and materials chosen for their longevity and soul.
Made with Purpose
We prioritize brands that focus on mindful creation—whether produced locally, in-house, or through small, ethical workshops.
Why It Matters
Supporting independent UK brands means more than just finding new fashion.
It’s investing in creativity, individuality, and a resilient, human-scale industry.
Every purchase through Subline helps sustain a new kind of fashion economy—one built on talent, passion, and authenticity.
Why It Matters
Supporting independent UK brands means more than just discovering amazing fashion—it helps drive a more vibrant, creative, and resilient industry. You’re not just buying a product. You’re backing talent, originality, and the future of fashion made on a human scale.
F.A.Q.
What is Subline?
Subline is an AI fashion shopping app that helps you discover clothes effortlessly. By swiping on pieces look learns from your preferences and recommends items that you'll love. You can adjust the AI to find similar items or try something completely different!
How does Subline recommend products?
Using a state-of-the-art Machine Learning model, Subline continuously refines recommendations to match your style and goals. The more you interact with the app, the better it gets at curating your perfect wardrobe.
How do you choose brands?
We hand-pick independent UK fashion labels that stand out for their originality, quality, and sutainabily practices. Our goal is to spotlight designers who bring something fresh to the table—whether it’s thoughtful craftsmanship, a unique aesthetic, or a strong creative voice. No mass production, no corporate giants—just great fashion made with care.
Are there any fees?
The app is completely free with no commission fees. The prices listed reflect the store's online prices and all discounts are automatically shown to you and applied at checkout, therefore you know that you're getting the best deal.
Who ships items?
The corresponding store ships the items directly to you so there's no middleman and it ensures the best possible shipping experience. You can return items to the store you purchased them from, according to the store's return policy.
What is Subline?
Subline is an AI fashion shopping app that helps you discover clothes effortlessly. By swiping on pieces look learns from your preferences and recommends items that you'll love. You can adjust the AI to find similar items or try something completely different!
How does Subline recommend products?
Using a state-of-the-art Machine Learning model, Subline continuously refines recommendations to match your style and goals. The more you interact with the app, the better it gets at curating your perfect wardrobe.
How do you choose brands?
We hand-pick independent UK fashion labels that stand out for their originality, quality, and sutainabily practices. Our goal is to spotlight designers who bring something fresh to the table—whether it’s thoughtful craftsmanship, a unique aesthetic, or a strong creative voice. No mass production, no corporate giants—just great fashion made with care.
Are there any fees?
The app is completely free with no commission fees. The prices listed reflect the store's online prices and all discounts are automatically shown to you and applied at checkout, therefore you know that you're getting the best deal.
Who ships items?
The corresponding store ships the items directly to you so there's no middleman and it ensures the best possible shipping experience. You can return items to the store you purchased them from, according to the store's return policy.
Contact
subline
Off the Mainstream
Navigation
Legal
Terms & Conditions
Privacy Policy
Cookie Policy
Contact
contact@sublineapp.com
© 2025 Subline App. All rights reserved.
subline
Off the Mainstream
Navigation
Legal
Terms & Conditions
Privacy Policy
Cookie Policy
Contact
contact@sublineapp.com
© 2025 Subline App. All rights reserved.
subline
Off the Mainstream
Navigation
Legal
Terms & Conditions
Privacy Policy
Cookie Policy
Contact
contact@sublineapp.com
© 2025 Subline App. All rights reserved.